‘Live for the story.’ It’s a simple maxim; one that we hear reiterated throughout our interactions. Canon molds that philosophy into a story that explores life, adventure, and illumination in fluid motion. ‘Boundaries’ follows the story of a young man, from infancy to his mid-twenties. As he moves and interacts with his world, his surroundings are illuminated with spotlights. Surprisingly, you don’t realize it is a Canon commercial until the end when the logo fades up. Today, we’ll delve into the visual story of ‘Boundaries,’ why it works as a commercial, and how taking the “brand” out of “branded content” catapulted this spot into critical praise.
- May2017302017 / May / 30
- May2017162017 / May / 16
Melissa is our go-to freelance producer. She has worked in the industry for a number of years, which includes producing commercials for clients, such as Folgers, Audio-Technica and Valvoline. Being from Chicago, she hates that the Nashville Predators beat the Blackhawks in this years’ hockey season. (Welcome to Smashville, Melissa.) You’re likely to never meet a more kind, hardworking, generous producer in this business. Melissa puts the needs of her clients and crew members above her own, and her attitude speaks for itself. If you have Melissa on your project as a producer, count yourself extremely lucky. Now, let’s hear a little bit more from Melissa, herself:
- May2017152017 / May / 15
In the age of instant and boundless knowledge, brands have a tough time staying relevant and current in their marketing campaigns. How do brands maintain their relevance when Generation Z is too busy using those pointless stickers on their iPhone? (I mean, really. Aren’t emojis basically those stickers? Who asked for those? Make a phone with better battery life.) Luckily, we’ve worked with a few brands that have stayed on the cutting edge when it comes to cultural relevance. In today’s post, we will discuss the three brand spots that we’ve done with three different clients; all of whom utilized the power of musician notoriety to further their reach. First, we’ll dive into the content that we’ve released, then we’ll invoke the logistics of why they worked.
- Apr2017182017 / Apr / 18
It’s the classic dichotomy of comedy or tragedy. How do you want to grab your audience, with tears or laughter? In the age of “Skip this Ad” and cable-cutting, it is vital that advertisers capture the attention of their audiences. You’ve got to tug on the emotions of your viewers; playing to people’s subconscious will grab attention. How do you reckon with the attention spans of a generation, which, honestly, have been rendered obsolete from our constant and erratic consumption of media? Furthermore, are tears or laughter more effective than the other? read more
- Mar2017282017 / Mar / 28
Take out your protractors and ballpoint pens because your Revo Film School is back in session. Think of your favorite film. Picture the most memorable scene. Play it back within your mind’s eye. Seriously. Stop reading and do a little homework for me… I hope you enjoyed that, and I hope your favorite movie isn’t Trolls 2. When you imagined your scene, were you imagining it in color? Unless it’s a black and white film, most likely yes. At first, this might seem like a no-brainer, but color has a bigger role in every film than one might think. Color is the lead role in all of your favorite movies that you never notice.
- Mar2017132017 / Mar / 13
- posted in Industry
We’ve seen a dramatic uptick in corporate social responsibility (CSR)––it takes form in highly coveted ad time during major television events: the Super Bowl, the Oscars, etc. It’s almost as if the commercial breaks are short film series in themselves. That commercial time now has something to say. What effects do these socially conscious brand spots have on the market? Or is the market the reason behind the responsibility? read more
- Feb2017272017 / Feb / 27
- posted in Industry
I was nervous about not having much to talk about regarding the Oscars. Thank you, Warren Beatty. The 89th Annual Academy Awards were held Sunday night and hosted by the incomparable Jimmy Kimmel. It was a wonderful ceremony with lighthearted jokes, political sentiment, and, most importantly, a collective love and appreciate for cinema. I watched the entire event, and I wanted to give my thoughts on the winners of each category. And yes… I will be talking about the ending. read more
- Jan2017302017 / Jan / 30
We’re near the end of January, and everyone has gotten back into the swing of work since the holiday break. The two weeks off are spent celebrating the holidays with family and friends––and watching an enormous amount of content. The holidays are a perfect time to catch up on movies and TV shows, and it’s time for another installment of ‘Whatcha Been Watchin?!’
- Jan2017012017 / Jan / 01
You know what I’ve never figured out? The reason why New Year’s’ “mascot” is a baby. I get it; new year, new human. However, Santa gives us gifts and raids our pantries. The Easter bunny defies all natural science and lays eggs. Cupid convinces us to fall in love by impaling us with arrows. They’re all adults with actual contributions––the New Year’s baby is just a baby. Along with my resolutions of not eating sugar, I don’t need that added responsibility. It needs changing, feeding, and, you know, I’m not sure I’m willing or mature enough to put in the time and energy for all of that.
- Dec2016152016 / Dec / 15
I wonder how long I can go carb-free at the beginning of the year? I give myself two and a half weeks. 2016 is coming to a close, and it’s time to reflect on the work that we’ve done this year. Sharks, monks, haunted houses, and dancing janitors; we’ve had quite the spectrum of stories in 2016. Today, I’ll be recounting the year fondly––like remembering good times while sipping cocoa and looking out the frosted window. read more