
I remember seeing commercials when I was a kid growing up in the 90s. They all looked similar; upbeat music bed, high-key lighting, cheesy product shots, lots of flying graphic text. There was always two boys of different ethnicities saying “WOW!” at the latest and greatest toy. Then, one of their moms would come in, tilt her head slightly, and ask “What are you kids up to?” Then, (presumably) her son would say, “Aw gee whiz, Mom, we’re battling Galactor!” (Galactor is a villain in my space opera I’m writing. Watch out, James Gunn.) Now, I see ads on TV that utilize sweeping, panoramic drone shots. I see wonderful, nuanced lighting that highlights the emotionality of brand’s story. The new generation of marketing content could be bonafide short films. When did this transition from sappy to spectacle happen? Where does the video marketing world go from here? Today, we’ll explore those topics.
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