• Scary Good Content for Halloween

    I’m not sure who you are, or what your life is, but I’ve already had to go back to Kroger to buy candy a second time for the trick-or-treaters because I ate the bag I had. If you’re one of those people who can buy a bag of candy and save it for Halloween night, send me your address so I can send you a trophy with a personalized note.

    That brings me to my topic for the day: candy brands, and how they break ahead of the pack in time for one of the three biggest holidays for candy. (Wait, there are at least three holidays centered around candy…?! Guys, we need to reflect on who are as a people.) read more

  • Enter Player Two! Facebook Unveils ‘Watch’

    It’s happened. Late last Wednesday night, Mark Zuckerberg, himself, took to Facebook to announce Facebook Watch, their original video content service. The Watch tab to be featured on the Facebook website interface will feature original scripted and unscripted content from a wide range of genres. Today, we’ll be running down a number of the logistics of Facebook Watch (what set’s it apart, who’s a part of it, etc). We’ll also give some thoughts on the complete implications of a new player in the streaming services lineup. read more

  • Transitioning to Cinematic: the Commercial Evolution

    I remember seeing commercials when I was a kid growing up in the 90s. They all looked similar; upbeat music bed, high-key lighting, cheesy product shots, lots of flying graphic text. There was always two boys of different ethnicities saying “WOW!” at the latest and greatest toy. Then, one of their moms would come in, tilt her head slightly, and ask “What are you kids up to?” Then, (presumably) her son would say, “Aw gee whiz, Mom, we’re battling Galactor!” (Galactor is a villain in my space opera I’m writing. Watch out, James Gunn.) Now, I see ads on TV that utilize sweeping, panoramic drone shots. I see wonderful, nuanced lighting that highlights the emotionality of brand’s story. The new generation of marketing content could be bonafide short films. When did this transition from sappy to spectacle happen? Where does the video marketing world go from here? Today, we’ll explore those topics.

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  • ‘Remand’ Wins Best Doc at the AFF

    This past week, our own Randy Brewer, executive producer of Remand, traveled to Dallas, TX to watch the screening of the film at the African Film Festival and accept the award for Best Documentary alongside the film’s stars, Tumusiime Henry and Jim Gash. Remand has been a film project that has spanned two years and two continents. It has endured the trials of sending film crews to Uganda twice to capture all of the incredible stories. This film couldn’t have happened without the help of key creatives and believers in this story, especially Angela Bassett who lent her harrowing voice as the narrator of the film. It has been an incredible experience to get to show people our hard work.

    Today, we’ll hear from Randy Brewer about how Remand came to be and its journey since being finished.

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  • Nobody Trashes TN | Campaign Launch

    This year, we teamed up with Enviromedia and the Tennessee Department of Transportation to bring a fresh, innovative way to stop littering on the highways. The concept: simple. The execution: not so easy. I sat down with the director, Sean Davé, to discuss how he interprets a creative idea, the beauty of practical effects, and what it was like for his first shoot in studio. It’s a miracle we didn’t go off on a tangent and talk about the Star Wars prequels (just kidding, we did, but I didn’t write any of that down).

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  • Breaking Down “Boundaries”

    ‘Live for the story.’ It’s a simple maxim; one that we hear reiterated throughout our interactions. Canon molds that philosophy into a story that explores life, adventure, and illumination in fluid motion. ‘Boundaries’ follows the story of a young man, from infancy to his mid-twenties. As he moves and interacts with his world, his surroundings are illuminated with spotlights. Surprisingly, you don’t realize it is a Canon commercial until the end when the logo fades up. Today, we’ll delve into the visual story of ‘Boundaries,’ why it works as a commercial, and how taking the “brand” out of “branded content” catapulted this spot into critical praise.

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  • Get to Know: Melissa Michalak

    Melissa is our go-to freelance producer. She has worked in the industry for a number of years, which includes producing commercials for clients, such as Folgers, Audio-Technica and Valvoline. Being from Chicago, she hates that the Nashville Predators beat the Blackhawks in this years’ hockey season. (Welcome to Smashville, Melissa.) You’re likely to never meet a more kind, hardworking, generous producer in this business. Melissa puts the needs of her clients and crew members above her own, and her attitude speaks for itself. If you have Melissa on your project as a producer, count yourself extremely lucky. Now, let’s hear a little bit more from Melissa, herself:

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  • Artists + Brands

    In the age of instant and boundless knowledge, brands have a tough time staying relevant and current in their marketing campaigns. How do brands maintain their relevance when Generation Z is too busy using those pointless stickers on their iPhone? (I mean, really. Aren’t emojis basically those stickers? Who asked for those? Make a phone with better battery life.) Luckily, we’ve worked with a few brands that have stayed on the cutting edge when it comes to cultural relevance. In today’s post, we will discuss the three brand spots that we’ve done with three different clients; all of whom utilized the power of musician notoriety to further their reach. First, we’ll dive into the content that we’ve released, then we’ll invoke the logistics of why they worked.

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