The Big Game is over and the post-hot wings and beer antacids are all eaten up. Because that’s America. The biggest sporting event in the country also comes with the most anticipated commercials of the year––some of them land, some of them flop. Afterwards, there are the endless lists of ‘Best Super Bowl Ads 2018.’
Today, we’re doing something a little different. There was one ad campaign that stood above the rest because of its inventiveness and self-awareness. It’s the Tide ads. David Harbour, of Stranger Things fame, starred in four spots––one in each quarter––that totaled 90-seconds of air-time. Let’s dissect why the ads worked and what we can learn from Tide.