We got the chance to once again play in the established worlds built by Sony Pictures. Last time was with sharks in apartments. This time, we got to toy with the Jumanji franchise and how the lines were blurred between video games and reality in Jumanji: Welcome to the Jungle.
It’s been difficult to keep quiet about our work with Tractor Supply Co. All of the buzzing emotions after conference calls, ideation meetings, and dailies made it even harder. If you’ve watched TV in recent weeks, you might have seen one of our many spots that we’ve collaborated on with Tractor Supply Co (TSC).
One of the hardest questions in this new race for branded content is how to stand out. How do you connect with your audience and establish a trusted rapport via video content? Brands can’t get by only selling a product — you must tell us why and new consumers are wary of brands that won’t — for lack of a better term — talk with us. In an article for AdWeek, writer Bronwyn van der Merwe discusses the importance of voice and tone when it comes to how brands communicate with their consumers. It led me to think about how brands must create their voice and tone in video content, as well.
Gather ‘round the fire, kids. Let me tell you about our 20th year of being in business. There are many heroes to this story: an alien, a solar eclipse, a physics-defying quarter, a magic set of headphones, and a garbage truck ramming through a bedroom wall. Rapid-fire year-in-review starts now! read more
This past week, our own Randy Brewer, executive producer of Remand, traveled to Dallas, TX to watch the screening of the film at the African Film Festival and accept the award for Best Documentary alongside the film’s stars, Tumusiime Henry and Jim Gash. Remand has been a film project that has spanned two years and two continents. It has endured the trials of sending film crews to Uganda twice to capture all of the incredible stories. This film couldn’t have happened without the help of key creatives and believers in this story, especially Angela Bassett who lent her harrowing voice as the narrator of the film. It has been an incredible experience to get to show people our hard work.
Today, we’ll hear from Randy Brewer about how Remand came to be and its journey since being finished.
This year, we teamed up with Enviromedia and the Tennessee Department of Transportation to bring a fresh, innovative way to stop littering on the highways. The concept: simple. The execution: not so easy. I sat down with the director, Sean Davé, to discuss how he interprets a creative idea, the beauty of practical effects, and what it was like for his first shoot in studio. It’s a miracle we didn’t go off on a tangent and talk about the Star Wars prequels (just kidding, we did, but I didn’t write any of that down).
Melissa is our go-to freelance producer. She has worked in the industry for a number of years, which includes producing commercials for clients, such as Folgers, Audio-Technica and Valvoline. Being from Chicago, she hates that the Nashville Predators beat the Blackhawks in this years’ hockey season. (Welcome to Smashville, Melissa.) You’re likely to never meet a more kind, hardworking, generous producer in this business. Melissa puts the needs of her clients and crew members above her own, and her attitude speaks for itself. If you have Melissa on your project as a producer, count yourself extremely lucky. Now, let’s hear a little bit more from Melissa, herself:
In the age of instant and boundless knowledge, brands have a tough time staying relevant and current in their marketing campaigns. How do brands maintain their relevance when Generation Z is too busy using those pointless stickers on their iPhone? (I mean, really. Aren’t emojis basically those stickers? Who asked for those? Make a phone with better battery life.) Luckily, we’ve worked with a few brands that have stayed on the cutting edge when it comes to cultural relevance. In today’s post, we will discuss the three brand spots that we’ve done with three different clients; all of whom utilized the power of musician notoriety to further their reach. First, we’ll dive into the content that we’ve released, then we’ll invoke the logistics of why they worked.
We’re near the end of January, and everyone has gotten back into the swing of work since the holiday break. The two weeks off are spent celebrating the holidays with family and friends––and watching an enormous amount of content. The holidays are a perfect time to catch up on movies and TV shows, and it’s time for another installment of ‘Whatcha Been Watchin?!’