When you witness a story that’s so extraordinary… you know it. It’s a feeling you experience, and you can’t quite explain it. The story moves beyond any boundary or limitation set upon it and breaks into the coveted upper-crust of becoming an instant classic — a treasure to our story-craving culture.
That’s what happened to me when I saw the first Shrek film.
In all seriousness, a branded piece, by Harry’s Razors in partnership with The Representation Project titled A Man Like You, asks big questions in terms of how their product relates to its target audience’s emotions. It aspires to explore something deeper — venturing beyond just a run-in-the-mill ad. I wanted to break down and discuss why this short film works on so many levels: narrative, theme, and incorporation of branding. Before continuing any further, watch A Man Like You below: